Expert Profile
• Change Spotting and Market Navigation:
Proven ability to anticipate shifts across industries — from entertainment and consumer behavior to technology and brand. Specializes in helping organizations recognize early signals, position strategically, and lead through change.
• Growth Strategy and Brand Building:
Extensive track record of scaling talent, startups, and brands. Deep experience in building from early traction to mainstream success through brand storytelling, audience development, and cultural relevance.
• Leadership Across Creative and Corporate Environments:
Hands-on leadership experience guiding artists, founders, and corporate teams. Expert at aligning vision and execution, motivating creative talent, and driving cross-functional outcomes in fast-moving environments.
• Venture Capital and Startup Advisory:
Founder and managing partner of a venture firm backing disruptive startups. Early investor in Uber, Lyft, Dropbox, Spotify, Warby Parker, and other breakout companies. Advises founders on product-market fit, scaling strategies, and brand positioning.
• Entertainment, Technology, and Cultural Innovation:
Deep operating expertise at the intersection of entertainment and technology. Led creator engagement strategy globally at Spotify, building systems that strengthened artist and platform relationships during a period of massive industry change.
• Board Leadership and Strategic Advisory:
Trusted advisor and board member to organizations shaping the future of media, technology, and culture. Provides strategic guidance on growth, innovation, brand development, and leadership.
Troy Carter is a globally recognized entrepreneur, investor, and executive who has built a career by spotting transformational opportunities before they scale. As a talent manager, he helped launch and guide the careers of world-renowned artists including Lady Gaga, John Legend,Meghan Trainor, and Eve. As an investor, he was an early backer of category-defining companies like Uber, Spotify, Slack, Dropbox, Gusto, Lyft, and Warby Parker.
Carter’s career bridges entertainment, technology, and venture capital — consistently operating at the leading edge of cultural and market shifts. He served as Global Head of Creator Services at Spotify, founded the pioneering entertainment company Atom Factory, and later co-founded a venture fund focused on investing in high-growth startups.
Whether developing multi-platinum artists, scaling technology platforms, or advising Fortune 500 companies, Carter’s expertise lies in navigating moments of change — and helping
businesses and brands turn disruption into opportunity.
Carter currently serves on the boards of The Aspen Institute, Rock & Roll Hall of Fame, LACMA, and SoundCloud.
