Travis Falstad is an accomplished product leader with over 20 years of experience building 0–1 products that have served millions of users and driven over $10B in revenue. He began his career in the music industry at a time when file sharing upended the entire business model, instilling in him a deep conviction that constant innovation is key to sustained growth. Over his first decade—ranging from the music industry to AAA gaming—he observed how successful companies reinvented themselves, insights that continue to shape his approach to product-led growth, strategic business transformation, and leadership development.
Most recently, as VP of Product at Talespin, Travis guided the company’s evolution from a services-based business to the world’s leading immersive learning platform, culminating in its acquisition by Cornerstone OnDemand (now supporting 140M users). Prior to that, as Head of Product for defense contractor Creative Technologies, he spearheaded the development of a new system for training U.S. intelligence analysts—adopted by more than a dozen federal agencies and impacting over 1M users. In addition to coaching, he currently advises a defense contractor on an NSF-funded AI learning product and collaborates with state departments of labor on an AI career counselor for early- and mid-career workers.
Alongside his advisory work, Travis provides executive coaching services that help leaders harness emerging technologies, build high-performing teams, and navigate disruptive market shifts. He has hired and led global teams across four continents—and, when he’s off the clock, you can find him practicing yoga, gardening, or chasing his four-year-old son.
