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Expert Profile

C-Suite Executive | Founder | Advisor

Theresa Ludvigson

I help businesses create and scale their employee onboarding programs. Onboarding is a critical and important first step in the employee lifecycle. Through my strategic and customizable approach we can help your company identity and employer brand shine, all while driving culture and employee productivity.
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Areas of Expertise

  • Employee Onboarding: Build and implement efficient and engaging employee onboarding programs that effectively introduce new hires to company culture, processes, and key stakeholders. Including comprehensive orientation materials, training sessions, mentorship programs, and feedback mechanisms that are tailored to meet the unique needs of various teams and roles.
  • Mergers & Acquisitions (M&A) Integration: Support organizations through M&A transitions, with a focus on employee communication, retention, and integration. Includes facilitating change management processes, aligning cultures, and maintaining employee morale, while also ensuring smooth integration of systems and processes.
  • Executive Onboarding: With a focus on executive-level transitions, design bespoke onboarding programs for senior leaders to ensure they are equipped with the knowledge, relationships, and resources to succeed in their new roles.
  • Alumni Networking Programs: Build and manage alumni networks that help companies maintain strong, lasting relationships with former employees. Foster continued engagement and serve as a valuable resource for both recruitment and brand advocacy.
  • Employee Anniversary & Loyalty Programs: Design employee anniversary and loyalty programs that recognize and celebrate milestones in an employee’s journey. These programs not only demonstrate appreciation but also reinforce company values and foster a sense of belonging.

BOOK TIME WITH Theresa

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More About the Expert:

Theresa Ludvigson is President and founder of Catapult Onboarding. With 15+ years of direct onboarding and employee engagement experience, she is best known for her leadership of Salesforce’s Global Onboarding team.

As Vice President of Global Onboarding and Employee Connection, the programs and processes she built helped scale Salesforce from 7,000 to 80,000 employees. One of Theresa’s most notable achievements was the launch of the “Becoming Salesforce” program, which is fully dedicated to immersing employees in the culture and core values. This program has been instrumental in fostering a strong sense of belonging and alignment with Salesforce’s mission and vision. During her tenure at Salesforce, Theresa also worked closely with the company’s M&A team to welcome and integrate 20+ company acquisitions.

Prior to Catapult, Theresa was the Senior Vice President of People at Qualified. She led their people experience strategy, which included talent acquisition, leadership development, diversity and inclusion, total rewards, HR operations, HR technology and employee relations.

“A great onboarding program isn’t a nice-to-have; it’s a business imperative. It’s about letting new hires know they’re part of something special.”
Theresa Ludvigson
C-Suite Executive | Founder | Advisor
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