Expert Profile

CFO | Finance & Strategy | Value Creation

Maria Frolova

Strategic Fractional CFO and Advisor to Seed-Series C founders on all aspects of building and scaling world-class accounting and finance functions, building foundation for data-driven decision-making, GTM finance and FP&A, fundraising, M&A, scaling the business while managing burn.
Maria Frolova

Areas of Expertise

Finance and Financial Strategy
Maria offers Fractional CFO, Advisory, Fundraising, M&A services

Fundraising & Capital Strategy
Expertise in fundraising, debt financing, capital structure advisory, and investor and Board reporting and communications.

Strategic Finance & Value Creation
Trusted thought partner to founders on strategic decision-making and long-term value creation. Deep understanding of how finance and data enable sustainable growth and operational scale.

M&A & Post-Merger Integration
Led full-cycle M&A transactions from preparation through execution and post-merger integration, including buy-side and sell-side deals, joint ventures, restructurings, and LBOs.

Cross-Industry Expertise
Broad sector experience spanning manufacturing, transportation & logistics, infrastructure, and technology sectors including AI, SaaS, eCommerce, marketplaces, FinTech, EdTech, HR Tech, and green energy.

$250 - 350 /HR

BOOK TIME WITH Maria

More About the Expert:

Maria has over 20 years of experience in finance spanning investment banking, private equity, and finance and data leadership for Seed through Series C startups. She began her career at JPMorgan and, over the past several years, has operated her own Fractional CFO practice.

As a Fractional CFO, she supports founders in building and scaling world-class accounting, reporting, and finance functions. Her expertise includes developing the foundation for data-driven decision-making, GTM finance, FP&A, fundraising, and helping companies scale efficiently while managing burn. Her current clients include high-growth companies across AI, SaaS, HR Tech, EdTech, and Green Energy sectors.

Prior to launching her Fractional CFO business, she served in full-time CFO, FP&A, and data leadership roles. She built finance functions from the ground up and helped drive 4x revenue growth at VIDA, an eCommerce and marketplace company later acquired by a strategic buyer. She also built and led FP&A and data functions at fintech unicorn Republic, scaling the team through the post-merger integration with Seedrs. Earlier in her career, she led SaaS M&A strategy at EFI as a senior member of the corporate development team.

“Strategy based on intuition is a gamble. Strategy based on intuition and data is a calculated risk. My goal is to empower founders to
achieve the latter.”
Maria Frolova
CFO | Finance & Strategy | Value Creation