Expert Profile
Startup Fundraising Strategy
Guidance for early-stage founders on fundraising preparation, investor positioning, pitch development, and capital strategy. Deep experience helping startups navigate seed-stage fundraising, refine their narratives, and build investor-ready growth plans.
Go-to-Market (GTM) Strategy
Support for founders on commercial strategy, customer acquisition, lead generation, and scalable go-to-market execution. Expertise in helping B2B software companies accelerate growth through disciplined sales and distribution strategies.
Internationalization & US Market Expansion
Advising global startups on entering and scaling in the US market, including market positioning, partnership development, operational readiness, and cross-border growth strategy. Extensive experience supporting international founders through expansion and localization challenges.
Keshia Theobald-van Gent is a Partner at BDev Ventures, a seed-stage B2B software fund investing across the US and Latin America. Since joining the firm, she has led investments in over 60 companies globally, including breakout companies Pinata Rent, MGT Insurance, and Pipo Health.
Keshia works closely with founders on commercial strategy, go-to-market execution, and disciplined growth. BDev’s differentiated model pairs capital with proprietary lead generation infrastructure, giving portfolio companies an operational edge from day one.
Before venture, she led US programs at German Accelerator and served as Director of Strategic Partnerships at GSVlabs, where she supported hundreds of startups entering the US market. She also founded Dialog to Learn, a nonprofit advancing literacy through technology.
In 2025, Keshia was named a Woman of Influence by the Silicon Valley Business Journal. She holds a Master’s degree from the University of Groningen and is an active speaker and advisor across the startup ecosystem.
