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Expert Profile

Founder | Advisor | Coach

Eric Matson

At my core, I’m a strategic problem solver and trusted resource. Specifically, my experience includes executive and founder coaching, leadership alignment, start-up culture, driving towards profitability, scaling your organization, and entrepreneurial strategy.
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Areas of Expertise

  • Hybrid Workforce Specialist: Coaches leaders on building and optimizing hybrid workforces, ensuring a balanced and productive integration of remote and in-office work.
  • Experienced Fractional Executive: Mentors professionals stepping into fractional leadership roles, helping them deliver impact quickly and effectively.
  • Executive Coaching & Leadership Development: Guides executives in developing leadership, decision-making, and conflict resolution skills to create high-performing, collaborative teams.
  • Start-up/Entrepreneur: Advises founders and early-stage teams on strategy, growth, and operational challenges, drawing from hands-on experience in building and scaling businesses.
  • Budget/Headcount Optimization: Helps organizations develop efficient team structures, reducing inefficiencies and fostering sustainable growth while minimizing unnecessary middle management.
  • Full-Cycle Recruitment & Attrition Improvement: Trains hiring managers to implement interview strategies focused on personal motivation and long-term fit, leading to stronger hires and improved retention.
  • Software Quality: Coaches teams on delivering high-quality software within time and budget constraints, utilizing strategic resource management to enhance efficiency.

BOOK TIME WITH Eric

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More About the Expert:

After receiving the gold standard of software creation education from Adobe Systems while still a start-up, Eric sought out companies with a unique mission or viewpoint, but lacked a strategy capable of fulfilling either. After Adobe, he built the first QE team at Excite.com, reengineered Roxio/Napster’s software certification process, ran QE/IT and PM at one of the first social networks, Friendster, then pulled all those roles into one as Ombudsman at Zazzle before founding two of his own companies.

As a momentum creator and trusted advisor, Eric specializes in identifying complex problems that are likely creating drag on efficiency. Once identified, he delivers actionable solutions that drive business and team transformation. For 20+ years, he’s focused on shipping quality software, optimizing operations, aligning executive teams, and unlocking new growth opportunities from a 360 perspective. Eric is currently the fractional Chief of Staff at a Seattle/San Francisco start-up focused on building an innovative communities of commerce platform where he is focused primarily on company strategy, PMO, compliance, contracts, budgets, headcount, and team morale.

His entrepreneurial spirit and commitment to community are alive and well as the owner of a frozen custard company, a Montreal-style bagel company, and is in the process of acquiring and re-imagining a local dog mercantile.

“Through all of the fancy words and years of experience, I will always aim to deliver value to you and your organization.”
Eric Matson
Founder | Advisor | Coach
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