Expert Profile

Strategy | GTM | Transformation

Jory Des Jardins

Jory Des Jardins is a seasoned founder, GTM strategist, and AI transformation advisor with a track record of building category-defining businesses and sustainable growth models at the intersection of technology, community, and commerce. She advises scaling startups and leadership teams on go-to-market strategy and the human systems that make AI adoption stick.
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Areas of Expertise

Go-to-Market Strategy
Defining and sequencing GTM motions for startups entering competitive or emerging markets.

Founder & Executive Advisory
Strategic thought partnership for founders navigating growth, pivots, or new category creation.

Community-Led Growth
Building engaged communities as a sustainable GTM and retention engine.

Partnership Ecosystems
Structuring brand and partner programs that scale across influencer networks.

AI Adoption Strategy
Moving beyond pilots to design AI integration that aligns with your organization’s human systems and culture.

AI & Organizational Readiness
Advising leadership teams on the behavioral and structural shifts that make AI transformation sustainable.

Emerging Technology GTM
Go-to-market guidance for companies in Web3, SaaS, Marketplaces, and AI verticals

New Work Models & Talent Strategy
Helping organizations adapt to the evolving expectations of experienced, portfolio-career professionals.

$600 /HR

$500 /HR for Monthly Engagements

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More About the Expert:

Jory Des Jardins has spent her career at the frontier — building businesses, establishing new markets, and helping organizations grow in ways that last. As co-founder of BlogHer, she helped pioneer the creator economy before it had a name, establishing the first scalable business model for women’s influence online and setting the standard for how brands partner across the creator ecosystem. BlogHer’s exit to SheKnows Media (now SHE Media) in 2014 cemented its place as one of the defining platforms of its era.

Since then, Jory has brought that same instinct for market timing and community-driven growth to her advisory work, partnering with companies like AboveBoard, Scope AR, Countable, Atsign, and Brain Health Accelerator to sharpen their go-to-market strategies and scale with intention. Her experience spans stints at AWS and ConsenSys, giving her fluency across cloud infrastructure, Web3, and emerging technology ecosystems. Most recently, she founded Optionality, a community for experienced professionals navigating new work models — a reflection of her ongoing commitment to building human-centered networks at moments of transition.

Jory is also an increasingly sought-after voice on AI transformation, with a perspective that goes beyond productivity gains. She believes sustainable AI adoption requires addressing the human systems it disrupts — the culture, workflows, and leadership behaviors that determine whether change takes hold or stalls. She speaks and writes on this intersection of AI strategy and organizational readiness, helping leaders move from experimentation to durable transformation.

“Frontier technologies can tear down or transform industries — the difference lies in whether you’ve built the human systems to sustain the change.”
Jory Des Jardins
Strategy | GTM | Transformation