With over 25 years of leadership experience, Terry Sutherland brings a powerful mix of strategic insight and operational execution to help B2B companies unlock growth. As a Fractional Chief Revenue Officer—and former executive leading transformations from startups to billion-dollar divisions—he helps businesses uncover what’s stalling revenue and fix it from the inside out.

Terry’s background spans sales, marketing, product development, engineering, and operations, allowing him to work holistically across the entire business. He’s especially effective with private companies navigating complexity—whether that’s unclear go-to-market strategy, underperforming sales teams, inefficient processes, or leadership misalignment. He also frequently supports PE and M&A firms with pre- and post-deal advisory to stabilize and scale portfolio companies.

Whether stepping in as a hands-on CRO, building scalable sales engines, or helping teams prep for funding or exit, Terry is known for creating clarity, accountability, and momentum. His superpower: quickly getting to the root of what’s not working, and helping companies shift gears with confidence.