Expert Profile

Sales Leader | Strategic Advisor | Go-to-Market Expert

Paul Burani

Paul is the founder of Mission Flywheel, a revenue strategy firm that helps growing companies optimize their revenue organizations and hit their goals through data-driven playbooks and precise execution.
Paul

Areas of Expertise

  • Fractional CRO Support:
    Step into your revenue function as a trusted advisor or hands-on leader to drive sales, marketing, BD, customer success, and RevOps forward.
  • Go-To-Market Strategy Development:
    Clarify your value proposition, target customer, and path to traction with a strategic GTM plan that aligns with your business model.
  • Revenue Function Alignment:
    Break down silos between sales, marketing, customer success, and revenue operations to create a unified, efficient growth engine.
  • Sales Funnel & CRM Optimization:
    Design or refine your sales funnel and CRM strategy to improve conversion, forecasting, data capture, and operational scalability.
  • Customer Insights & Primary Research:
    Run lightweight, fast-turnaround surveys or qualitative research to inform product launches, market entry, or brand positioning
  • Revenue Analytics & Forecasting:
    Build a stronger foundation for decision-making with reliable forecasting models, performance KPIs, and marketing/sales alignment.
  • Channel & Partnership Strategy:
    Identify, recruit, and operationalize channel partners or referral networks to expand market reach and diversify revenue.
  • Founders & Leadership Coaching:
    Support for founders navigating growth-stage challenges, from GTM trade-offs to board prep and investor conversations.
  • Performance Playbooks:
    Develop practical, data-driven toolkits for sales, onboarding, or customer success teams to improve execution and scalability

$400 /HR

BOOK TIME WITH Paul

More About the Expert:

With more than two decades of experience in sales and marketing leadership, Paul Burani has built a career helping businesses grow by connecting strategic thinking with practical execution. He began as a researcher, drawn to large data sets and the insights they reveal, and went on to found and successfully exit a digital media agency. Later, he led global partnerships and industry strategy at Google. Along the way, Paul has worked with some of the world’s most recognized brands, building revenue engines and go-to-market strategies that deliver measurable results at scale.

Drawing from these global experiences—seeing firsthand how top-performing teams operate, make decisions, and measure progress—Paul now brings that same discipline and strategic lens to early- and growth-stage companies. Whether launching new products, entering new markets, or reimagining customer engagement, he helps organizations align their strategy, processes, and teams to drive sustainable growth. As a fractional Chief Revenue Officer and strategic advisor, Paul partners with founders and executives to unify revenue functions and generate consistent, repeatable outcomes that build confidence with customers and investors alike.

At the core of Paul’s work is a belief that every business has the potential to unlock meaningful value—for customers, the company, and society as a whole. Known for combining analytical depth with operational clarity and a highly collaborative approach, he helps leadership teams identify blind spots and build revenue systems that not only scale, but remain responsive as the business evolves.

“Real growth is motion: captured, repeated, and refined.”
Paul Burani
Sales Leader | Strategic Advisor | Go-to-Market Expert